With China’s Gen Z consumers craving value over status, luxury brands and global markets brace for impact
“CAUTIOUS” APPROACH IN BOOSTING CONSUMPTION Since 2021, China’s government has introduced a series of policies aimed at redistributing income and…
Are Gen Z able to change the world through their political engagement? | Politics
Gen Z are trailblazing through cultural, economic and political spheres, despite an unprecedented set of challenges.You have probably heard that…
Is Blake Lively in her Y2K era? Fashion expert reveals how the Met Gala VIP has swapped out Old Hollywood glamour for Gen Z approved 2000s looks ‘for relevancy’ – from Christina Aguilera-inspired leather chaps to a vintage Britney Spears dress
Blake Lively became a style icon in 2007 when she hit our screens as Serena van der Woodsen on Gossip Girl…
Gen Z’s latest viral food craze is cottage cheese – as sales surge to highest levels in 40 years despite spiking dairy prices
Move over avocados - Gen Z's latest health food obsession is the return of an unlikely old favourite: cottage cheese. The…
Psychologist warns against ‘candy salad’ TikTok trend that see Gen Z ‘trauma dumping’ with their friends (over a bowl of sweets) and urges people to get mental health support instead
For most of us, even the utterance of a 'salad' would bring tears to the eyes - usually for the…
Gen Z are quaffing expensive bottles, enjoying wine RAVES and joining YouTube ‘vino’ clubs – because they fear health consequences of binge drinking
Generation Z drinkers are increasingly ditching cheap alcohol in favour of expensive wines.Drinking culture in the UK appears to be…
Gen Z mocked for ‘underconsumption core’ which involves re-wearing clothes, using bags for life, not upgrading your phone and having a basic skincare routine
Rewearing clothes, not upgrading their phones and using bags for life.It may sound familiar, as many people do this in…
What is the morning shed TikTok trend? Gen Z are strapping up their faces before bed in a bid to reduce ageing – but skin experts aren’t convinced
The latest Gen Z beauty trends has thousands of women all around the world sleeping in sellotape and double chin-reducing…
‘Gen Z feels the Kamalove’: Youth-led progressive groups hope Harris will energize young voters – National
“ Brats for Harris.” “ We need a Kamalanomenon. ” “ Gen Z feels the Kamalove.” In the days since…
Kamala Harris memes resonate with Gen Z voters
In an unofficial video doing the rounds on TikTok, a beaming Kamala Harris jives through the street with school children…
