Why has Cookie DAO token price been rising?

• Cookie DAO token has been among the top trending cryptocurrencies on various platforms this week.
• The token’s price has risen to $0.2508 from a monthly low of $0.1128.
• The main reason why the price of the Cookie DAO token is rising is the launch of Cookie Snaps.

In recent days, the Cookie DAO token, COOKIE, has captured growing attention across the cryptocurrency market, with its price reflecting strong bullish momentum amid shifting investor sentiment.

The token has jumped by 32% over the past 24 hours and by more than 132% over the past month, with the 24-hour trading volume rising by 240.59% to $188.51 million.

Notably, the token’s upward trajectory can be attributed to a series of strategic developments within the Cookie DAO ecosystem that have energised both retail and institutional participants.

Cookie.fun v1.0 alpha and Cookie Snaps launch

The main reason why the Cookie DAO token is seeing such heightened activity is because of the launch of the cookie.fun v1.0 and a new creator engagement platform called Cookie Snaps, which has quickly emerged as a major driver of community activity.

Phase one of decentralizing InfoFi is here.https://t.co/lR5PC53eTO v1.0 alpha and Cookie Snaps are live.

Analyze projects & opinion leaders from all of crypto.

Earn rewards for quality CT content.

Decentralized, community-led rewards pools are coming next.$COOKIE-powered pic.twitter.com/AfskUpmJWA

— Cookie DAO 🍪 (@cookiedotfun) May 20, 2025

Within just 10 hours of its release, Cookie Snaps onboarded over 10,000 creators, signalling explosive growth and reinforcing confidence in Cookie DAO’s roadmap.

The platform uses AI to track content engagement and loyalty, rewarding creators with SNAPS points based on consistent, quality interaction rather than volume-based shilling.

Although initially limited to inner influence circle accounts, Cookie DAO has confirmed plans to open the platform to all users shortly after launch, sparking further excitement across Crypto Twitter.

Importantly, anyone who registers on cookie.fun v1.0 alpha can still access opinion leader data, even if they are not yet eligible to generate SNAPS rewards.

This inclusive approach has widened the platform’s reach, attracting a diverse range of creators and amplifying network effects across decentralised social layers.

The Cookie Snaps referral system has also created incentive structures that encourage long-term participation, with users earning a portion of SNAPS from those they invite.

In addition, speculation around future utilities tied to these referral-based clans may be driving a sense of urgency among early adopters.

Notably, the rise in the Cookie DAO token price has coincided with increased trading activity in other creator-focused tokens like CHZ and FLOW, suggesting broader momentum within this altcoin sector.

As investors search for opportunities in high-engagement ecosystems, Cookie DAO’s mix of DeFi innovation and creator economy incentives stands out as particularly timely.

While price action remains volatile, volume spikes and on-chain activity point to sustained interest rather than temporary hype.

Ultimately, Cookie DAO’s ability to merge social influence with DeFi utility appears to be driving investor optimism, helping the token outperform in a crowded and uncertain market.

As integration milestones continue to roll out and broader market conditions remain fluid, the $COOKIE token may see further attention from traders watching for signs of decentralised growth.