Running from June through October, this event features a dedicated pop-up shop replicating a garden shed and invites visitors to explore Maison Margiela’s distinguished fragrance collection. The pop-up provides a “unique opportunity for guests to engage directly with an array of sophisticated and distinctive scents, enhancing their fragrance collection” in an elegant retail environment that acts as a spatial place that activates the sense of smell.
Maison Margiela’s presence at Bicester Village introduces shoppers to a curated selection of perfumes that exemplify the brand’s renowned approach to fragrance. The event reflects the brand’s commitment to providing an immersive and refined experience, aligning seamlessly with the luxury and exclusivity of Bicester Village.
Image Credit: Maison Margiela Fragrance
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