Ed Sheeran was mobbed by hundreds of fans as he made yet another surprise appearance on Tuesday – this time at a Sainsbury’s store to promote his Tingly Ted’s hot sauce.
The singer, 33, turned up at the London Colney store in Hertfordshire delighting those merely popping out for a low-key midweek shop.
Tingly Ted’s – owned by Heinz – was launched last March and offers two sauces – ‘Tingly’ and ‘Xtra Tingly’ and retails for £3 a bottle.
He pulled up in a bright orange branded truck shocking locals and was serving up slices of pizza with the sauce on – all with a huge smile on his face.
For fans he signed everything from blocks of cheese and CDs to kitchen roll – which has since been put on eBay – with the sauce as special momentos for those who visited the pop up van.
Ed Sheeran was mobbed by hundreds of fans as he made yet another surprise appearance on Tuesday – this time at a Sainsbury’s store to promote his Tingly Ted’s hot sauce
The singer, 33, turned up at the London Colney store in Hertfordshire delighting those merely popping out for a low-key midweek shop
Huge crowds extending into the car park gathered around the van as they tried to get up close and personal with the superstar.
As he made his way through the crowds later to have a stroll around the store he was surrounded by fans and stopped to sign a few autographs.
He looked effortlessly cool as ever in a white T-shirt as he served up the tasty treats for punters.
Ed said: ‘It was super exciting popping into Sainsbury’s and surprising some shoppers.
‘Tingly Teds has been such a fun project so far, hope everyone is enjoying mixing it with whatever food they like. I’m still discovering meals that it makes even better.’
Satwinder Hayre, Store Manager at Sainsbury’s London Colney added: ‘We were delighted that Ed Sheeran made a surprise visit to our store today to show off his Tingly Teds hot sauces, it certainly gave our customers shivers!’
Ed is known for his surprise appearances delighting fans and in September 2023 left a bride and groom speechless as he crashed their Las Vegas wedding.
In addition, earlier this year he surprised a set of Brighton primary school pupils by performing a mini gig in one of their classrooms.
Tingly Ted’s was launched last March and offers two sauces – ‘Tingly’ and ‘Xtra Tingly’ and retails for £3 a bottle
He pulled up in a bright orange branded truck shocking locals and was serving up slices of pizza with the sauce on – all with a huge smile on his face
For fans he signed everything from blocks of cheese and CDs to kitchen roll with the sauce as special momentos for those who visited the pop up van
Huge crowds extending into the car park gathered around the van as they tried to get up close and personal with the superstar
As he made his way through the crowds later to have a stroll around the store he was surrounded by fans and stopped to sign a few autographs
He looked effortlessly cool as ever in a white T-shirt as he served up the tasty treats for punters
Ed said: ‘It was super exciting popping into Sainsbury’s and surprising some shoppers’
He added: ‘Tingly Teds has been such a fun project so far, hope everyone is enjoying mixing it with whatever food they like. I’m still discovering meals that it makes even better’
Satwinder Hayre, Store Manager at Sainsbury’s London Colney added: ‘We were delighted that Ed Sheeran made a surprise visit to our store today to show off his Tingly Teds hot sauces, it certainly gave our customers shivers!’
Tingly Ted’s is named after Ed’s childhood nickname
Ahead of the launch back in March 2023, Ed said: ‘I had a year of whittling down the perfect flavours with a great mixing team, and we settled on two absolute belters’
He added: ‘The tingly and the xtra tingly. I’ve had them on tour with me to try them with all sorts of meals, and there really isn’t anything they don’t go with (except bananas, don’t do that)’
Last year he seemed in high spirits as he starred in the first advert for his hot sauce
Ed and Ted poured the ‘Tingly’ and ‘Xtra Tingly’ sauce on eggs, fried chicken, a burger and tacos in the ad
Tingly Ted’s is named after Ed’s childhood nickname.
Ahead of the launch back in March 2023, Ed said: ‘I had a year of whittling down the perfect flavours with a great mixing team, and we settled on two absolute belters.
‘The tingly and the xtra tingly. I’ve had them on tour with me to try them with all sorts of meals, and there really isn’t anything they don’t go with (except bananas, don’t do that).’
Last year he seemed in high spirits as he starred in the first advert for his hot sauce.
The star was joined by a huge angry bear ‘Ted’ as the pair sat in a diner enjoying a variety of meals with the hot sauce.
The singer cut a casual figure in a grey sweatshirt and jeans as he hugged the eye catching animated teddy.
Ed and Ted poured the ‘Tingly’ and ‘Xtra Tingly’ sauce on eggs, fried chicken, a burger and tacos.
Ed gushed that it is perfect to add to everything from breakfast to late night snacks.
He wrote on his Instagram: ‘Me and Ted shot our first commercial together, he was a diva but we got there in the end @tinglyteds’.
He wrote on his Instagram at the time: ‘Me and Ted shot our first commercial together, he was a diva but we got there in the end @tinglyteds”
He served up small pots of the chips and sauce
He was in his element in the truck
He sliced up one of the pizzas
The truck certainly attracted attention in the car park
He waved to some of his fans
He looked in great spirits while out and about
He even signed a piece of broccoli
He selected some bottles off the shelves
He even signed a block of cheese with his autograph
He handed out the snacks
And posed behind the counter
He attracted a lot of attention in the car park
One had an album cover signed in sauce
He wore an apron like the other chefs
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