Uptime Energy taps lifestyle influencer Tianna Robillard, well-known golf caddy Gerry Carry, and professional pickleball player Zane Navratil to promote its energy beverages. Each influencer brings their unique appeal and audience to the campaign. With this initiative, Uptime Energy aims to enhance the brand’s visibility and connect with different consumer segments, as well as amplify its fitting motivational slogan — ‘Your UPTIME is Now.’
The brand’s emphasis on positivity and performance could attract individuals seeking a reliable energy boost that fits into their active lives. This strategy could be appealing to consumers who resonate with the authenticity and lifestyles of these influencers. By aligning with personalities in lifestyle and sports, Uptime Energy is broadening its reach and creating a connection with potential customers who value energy, motivation, and a dynamic lifestyle.
Image Credit: Tianna Robillard, Gerry Carry, Zane Navratil
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