Both KRAFT Mac & Cheese and Super Mario have been beloved through every stage of life, connecting friends and families with comforting and fun experiences. This new collaboration allows people to power up like their favorite characters in a deliciously fun experience for all generations.
“In today’s fast-paced world, it’s increasingly difficult for families to enjoy meals together,” says Ashleigh Gibson, Senior Director of Marketing for KRAFT Mac & Cheese. “We’ve always helped families reconnect during mealtime, and we’re excited to partner with Nintendo. We look forward to bringing families back together at the table, bonding over KRAFT Mac & Cheese and Super Mario.”
The KRAFT Mac & Cheese shapes line-up includes over 300 different shapes and more than 30 patents.
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