Super-Fan Tequila Campaigns : Chief Soccer Officer

Gran Centenario, a distinguished tequila brand, has embarked on an initiative to engage its fanbase by launching a search for a Chief Soccer Officer (CFO). This campaign aims to celebrate and honor the spirit of soccer by offering one exceptional fan a unique opportunity to join Gran Centenario’s esteemed team of legends.

The chosen super fan will receive private access to “Mexico’s team training session in Pasadena, CA, on September 6, 2024, an opportunity not available to the general public. In addition to an exclusive meet and greet with Hugo Sánchez, one of Gran Centenario’s legends and a globally celebrated goal scorer. This interaction includes an interview opportunity before accompanying Sánchez to the MEXTOUR Game.”

Gran Centenario is also introducing a new limited edition ‘fútbol-inspired tequila,’ which reflects the game of soccer and the brand. The bottle features QR codes directing fans to the Gran Centenario ‘Summer of Fútbol Sweepstakes,’ offering fans the chance to win soccer experiences, including tickets to the Copa América finals in Miami.

Image Credit: Gran Centenario