Sierra Madre Golf presents itself as a refreshing departure from the conventional options available in women’s golf attire. Founded by Bonny Riddle in 2022, the brand claims to cater to the “cool girl” demographic, offering apparel and accessories designed to exude confidence both on and off the golf course—of course, without compromising on performance quality.
One of the key selling points of Sierra Madre Golf is its commitment to addressing the perceived lack of exciting options in women’s golf apparel. The founder’s struggle to find chic golf clothing that resonated with her desired aesthetic serves as the inspiration behind the brand’s inception.
By framing its offerings as more than just clothing but as a statement of self-expression, the brand seeks to resonate with individuals who view fashion as a means of empowerment.
Image Credit: Sierra Madre Golf
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