Fruit-Forward Canned Cocktails : Smirnoff Smash Vodka Soda

Smirnoff Smash Vodka Soda is the latest addition to the brand’s product portfolio that’s formulated with flavor and convenience in mind to help consumers access high-quality cocktails at their leisure. The ready-to-drink canned refreshments come in at 100-calories per serving, and come in four flavors including Pineapple Orange, Watermelon Lime, Strawberry Dragon Fruit and Raspberry Peach. The drinks are making their debut now in the US market to position them competitively ahead of the warm weather season and have a 4.5% ABV.

SVP Rum and Vodka at Diageo Julie Yufe spoke on the Smirnoff Smash Vodka Soda saying, “Our new Smirnoff Smash Vodka Soda continues the legacy of unparalleled flavour innovation…Smirnoff brings people together to share delicious cocktails and Smirnoff SMASH Vodka Soda is here to champion that same spirit.”