What was previously a U.S. partnership has now been expanded into a global affair, with CELSIUS entrusted with powering Ferrari drivers through what is set to be a compelling and furiously competitive 2024-25 season, and energizing the many crew members who labor behind the scenes to ensure that racecars and drivers are fully prepared for each test drive, qualifying session and race. Fans will also be able to enjoy CELSIUS beverages via an array of experiential activations at F1 races and their associated venues.
CELSIUS’s range of fitness beverages are crafted with a formulation of premium ingredients that have been clinically proven to boost metabolism and activate the nervous system via thermogenic pathways. High in flavor and totally devoid of sugar, CELSIUS is designed to fuel active lives and the pursuit of athletic and fitness excellence, making for an obvious synergy with the Scuderia Ferrari F1 team.
“Celsius shares with Scuderia Ferrari a competitive spirit that powers drivers, fans and consumers to perform at their best and live fit on and off the track,” said Kyle Watson, executive vice-president of marketing over at CELSIUS. “We couldn’t be happier to continue to grow our partnership with Scuderia Ferrari’s world-class Formula 1 team who shares our passion to elevate their everyday lives and perform at the highest level.”
Image Credit: CELSIUS
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