Blush, an invite-only dating app, has successfully secured $7 million in seed funding to expand its unique approach to online dating, blending community events, virtual connections, and a focus on local favorites to foster deeper connections.
Founded in October 2023 by Matthew Alfin, Blush emphasizes courting through digital roses, which can be exchanged for gift cards at local businesses, encouraging real-world interactions. Currently exclusive to Los Angeles, with plans to extend to Miami, New York, Chicago, and Austin, Blush distinguishes itself by prioritizing in-person experiences and rewarding users, diverging from the profit-maximizing model of other apps. This novel strategy not only aims to enhance the dating experience but also hints at a potential shift in the online dating industry towards more community-oriented and rewarding platforms, potentially driving a new wave of innovation and user engagement in the sector.
Image Credit: Blush
#IRL #Dating #Apps #Blush #app
