Veja’s shoe store in Madrid features an unconventional design by local firm Plantea Estudio that was intentionally created to look raw, unfinished and stripped to its core. The first dedicated shop for the brand in Madrid houses its own shoe repair workshop and it brings new life to a building that once functioned as a shop, a restaurant and a bank office.
Now, the striking interior of this shoe store is rough-looking, thanks to exposed brick and structural components. The decision to work with existing elements, rather than introduce new materials, emphasizes the purpose of the brand’s in-house repair shop and similarly encourages customers to work with what they’ve got. “For us, there was no better option than to work from there, to leave it exposed,” said the Plantea Estudio team.
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