The wine features a 9% ABV with watermelon and kiwi flavor notes throughout, and taps into the continued demand for sweet ciders and ready-to-drink (RTD) cocktails. The product makes for an easy transition for consumers to try out as an alternative or when looking for something new. The wine will arrive at Booker Wholesale in the UK for £5.50 per bottle, but will only be around from March through May.
Brand Manager Maggie Applegate commented on the Echo Falls Fruit Fusion Watermelon & Kiwi fruit wine saying, “We’re pleased to go above and beyond for Booker customers with this exclusive launch of a delicious new flavour. We recognise that retailers looking to attract young shoppers must be able to rely on Echo Falls, and expanding our Fruit Fusion range ensures they can do just that through their wholesaler.”
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