In response to Canadians’ increasing focus on health and wellness, Magnum Nutraceuticals recently introduced ÄRA, the first-ever protein for hot coffee. The product emerges from insights gathered through “The Pulse: Canadians’ Mind, Body and Spirit” survey, which revealed that 91% of respondents desired more nutrients in their diet while seeking convenience.
ÄRA delivers 10g of clump-free protein per serving, seamlessly blending into hot beverages. Recognizing Canada’s coffee culture, Bill Russell, CEO of Magnum Nutraceuticals, notes that ÄRA gives consumers an easy option for sneaking a little extra protein into their favourite morning beverage.
Magnum Nutraceuticals’ innovative sachet and tub format caters to at-home, at-work, or on-the-go lifestyles, providing a convenient and tasty solution to protein. ÄRA can now be purchased at www.magnumsupps.com
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