French fashion brand A.P.C. branches out of its familiar realm of apparel and raw denim expertise to unveil its skincare range that is fueled by a philosophical theme. Six beauty products comprise the collection including a body lotion, lip balm, cologne, hand cream, shower gel, and hand soap. On the back of all the products is a quote from ‘Thus Spoke Zarathustra’ by Friedrich Nietzsche, “I am a body through and through, nothing more: and the soul is just a word for something in the body.”
All of the products are also scented with orange blossom — this is an ingredient that is nostalgic for the founder of A.P.C., Jean Touitou. She notes in a press release in regards to the beauty launch stating “In fashion as in the cosmetics industry, the balance between too much and not enough is difficult to find. These six products are the best possible. They are designed to make you feel good and comfortable and help you to have a good day.”
Image Credit: A.P.C.
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