Nowadays, there are many examples of stylish and functional activewear on the market as brands attempt to balance consumer aesthetic desires with their need for performance-driven fabrics and construction. Because of the saturation in competition, many labels rely on storytelling to enhance the image of their brand. A great example of this would be Lovoe All, founded by a mother-daughter team in May 2023. The brand’s mission centers around spreading love both on and off the tennis court. The name pays homage to Boomer, a family member who was adopted from China at a young age. Boomer is described as “a beacon of love” for the family.
Love All distinguishes itself through its collections of stylish and functional activewear. Beyond fashion, the brand is dedicated to fostering inclusivity and unity among individuals by donating 10% of each purchase to Sandal Gap Studio.
Image Credit: Love All
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