AI Skincare Brand Expansions : PROVEN

PROVEN, a brand specializing in AI-backed, personalized skincare, recently announced its expansion into the European Union and the United Kingdom. After a successful launch in Canada in July of 2021, the brand’s products are now accessible for purchase internationally, marking a significant milestone for PROVEN.

The decision to expand across the Atlantic was driven by the escalating global demand for tailored skincare solutions, and follows the brand’s most recent product launch — the Eye Cream Duo. Since its inception in 2017 and its 2019 launch, PROVEN Skincare has grown as a trusted leader in personalized skincare. Offering five customized products, the award-winning brand is set on revolutionizing the tech-based skincare market.

“I am incredibly proud to bring PROVEN’s personalized, data and AI-backed products to the people of the European Union and the United Kingdom,” said PROVEN co-founder and CEO Ming S. Zhao. “Too many consumers still rely on one-size-fits-all skincare products that do not take into account their unique concerns and needs. PROVEN provides personalized, adaptive, effective skincare solutions that take into account a person’s skin, life, and environment.”