McDonald’s in Italy unveils its latest campaign that highlights some of its signature menu items and logo in a beachy theme with the help of advertising agency Leo Burnett Italia. The summery visuals see the brand’s cheeseburger reimagined as a set of swimming floats or the sand bucket and shovel representing the carton of french fries.
The parasols detailed ith polka-dots are also meant to represent the look of buns topped with sesame seeds. Additionally, the brand has more fun by imagining the Golden Arches as a pair of flip flops or condiments over fries in the form of red and yellow towels over some floaties. Beach balls that are around a whirlpool come together to replicate a McFlurry.
Image Credit: Leo Burnett Italia
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