The product comes in three varieties including Deluxe Rice with West Country cream, Deluxe Rice pots with Madagascan Vanilla and Salted Caramel. Each of the products are perfect for different dessert and snacking occasions, and are made with a blend of premium ingredients to prioritize quality as well as convenience.
Marketing Director of Desserts at Premier Foods Daniel Jalalpour spoke on the Ambrosia Deluxe Rice pudding products saying, “With the spending squeeze affecting households, consumers have been moving towards more affordable ambient options. Recognising the huge opportunity to provide consumers with more premium offerings that meet demand for indulgence and affordability, we have launched the three new rice desserts to give shoppers more choice.”
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