Matter of Fact got its start when CEO, founder and formulator Paul Baek struggled to find gentle yet effective solutions for his own acne-prone skin capable of delivering powerful results without adverse reactions. The brand sets itself apart with not just clinically proven ingredients and patent-pending technologies but also a clinical commitment “designed to provide clients with a clear understanding of what concerns a product can realistically address, in what time frame and to what degree.”
Now, the brand is launching in Sephora, making its award-winning clinical skincare solutions more accessible to all. As well as being able to shop favorites like the Brightening + Firming Serum and the Minimalist Hydrating Moisturizer, consumers will find all-new releases like the Wrinkle + Texture Concentrate—a first-of-its-kind, patent-pending treatment with retinol, Vitamin C and azelaic acid.
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