Lake Hour is a new venture from film producer Richard Peete and Actor Wyatt Russell and the pair set out to bring fun and innovation to a ready-to-drink space that they saw as “quite corporate and stale.” Richard Peete, Co-CEO of Lake Hour, said in a press release, “In a day and age when all we seem to do is look at our phones, we felt like bringing a movie-making sensibility to this brand was something that we could execute well and hopefully create something more than just a drink.”
Lake Hour is now introducing itself to the world with fresh and inspiring flavors like Honeysuckle Ginger with vodka, Peach Jasmine with vodka, Rosemary Yuzu with vodka and Watermelon Cucumber with tequila. With real juice, pure cane sugar and no artificial ingredients, Lake Hour brings a fresh perspective to the cocktail space.
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