The rise of Japanese skincare as a global beauty trend is drawing attention for its emphasis on simplicity and the use of naturally-derived ingredients. This approach, known as J-Beauty, contrasts with elaborate multi-step routines and instead focuses on nurturing the skin with gentle components to achieve a youthful and radiant complexion.
Beloved brand MUJI embraces Japanese skincare innovations, capitalizing on the nourishing potential of pure water from Japan’s Kamaishi mountains in Iwate. This unique water source, having undergone decades of natural filtration, shares a pH balance similar to tears, making it absorbable by the skin and promoting a luminous appearance.
MUJI’s Japanese skincare range is eclectic. The brand builds a whole routine with its gentle foaming face wash or oil cleanser, the high-moisture toning water, and its moisturizing milk. On the calming skincare front, MUJI also calls attention to its Sensitive Skin Moisturizing Cream and its Booster Essence Lotion.
Image Credit: MUJI
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