PlaysOut, a prominent innovator in mini-program and mini-game integration, has partnered with TON Play to bring Web3 games to Telegram. This collaboration aims to enhance user engagement by integrating PlaysOut’s extensive library of mini-games and advanced SDK into the TON Play environment. Telegram, with its 900 million monthly active users, serves as a significant distribution channel for Web3-adjacent users. The platform’s robust security and privacy features make it a cornerstone communication tool for the crypto community. Each non-US Telegram user is automatically provided with an abstracted crypto wallet upon registration, positioning the TON ecosystem as a major player in driving widespread Web3 adoption.
The partnership between PlaysOut and TON Play is expected to replicate the success of the WeChat ecosystem, which saw a significant boost in engagement and monetization through game integration. PlaysOut plans to facilitate the integration of thousands of Chinese developer games from the WeChat mini-games environment into Telegram via TON Play. This initiative is set to unlock new monetization avenues and elevate user engagement on a highly integrated and seamless platform. The TON ecosystem’s rapid growth is evidenced by record-breaking dApps like Notcoin and Hamster Kombat, highlighting the potent combination of gaming and crypto growth incentives.
Image Credit: PlaysOut
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