This Asda Afternoon Tea Week promotion is being run by the brand in the UK to provide customers with a variety of ways to elevate their teatime experience with low-cost treats and more. The promotion features a series of decadent cream cakes and chilled desserts priced starting at £1.75, which will each help to elevate entertaining occasions. Shoppers can choose from a variety of treats that range from simple to complex with inspirations that come from French pastries to retro-inspired desserts.
Senior Director of Food Trends and Innovation Jonathan Moore spoke on the inspiration behind the Asda Afternoon Tea Week promotion saying, “We’re seeing a huge resurgence in all things retro this year, in both sweet and savoury products. Mini scones with clotted cream and strawberry preserves are popular, as is the classic sandwich with cucumber, smoked salmon, egg and cress flavours – showing that traditional is still on trend.”
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