Sporty Social Skincare Campaigns : Moisture Match Up campaign

The Tatcha Moisture Match Up campaign is being run by the brand as its first TikTok campaign to highlight some of its best-selling products in a fun, interactive way. The campaign puts a skincare showdown in the spotlight with of the brand’s most popular moisturizers — The Dewy Skin Cream and The Water Cream — going head-to-head. The twist, however, is that both products come out a winners as a nod to the Japanese philosophy that hard work and sportsmanship will always take first place.

Chief Marketing Officer Nicole Frusci spoke on the Tatcha Moisture Match Up campaign saying, “The Moisture Match Up campaign is our opportunity to celebrate Tatcha’s undefeated position among the facial moisturizer category. The Dewy Skin Cream and The Water Cream have been top sellers within Sephora for over 5 years, and we know our clients are returning to repurchase.”