POWERADE celebrates its partnership with Olympic athlete Katie Grimes with the introduction of a limited-edition capsule made from upcycled materials. This collection features items inspired by Katie Grimes’ interests and achievements, including vintage rock music, classic cars, and her hometown of Las Vegas.
The POWERADE x Katie Grimes collection includes unique pieces such as a custom jumpsuit that blends modern workwear with a 1970s aesthetic, bucket hats reflecting the athlete’s personal style, and other items repurposed from vintage merchandise. Collaborations with designers Jocelyn Hu and MAW are integral to the collection, bringing creative upcycling techniques and personal touches to the offerings.
Consumers may be drawn to this collection due to the exclusive nature of the release, the connection with a prominent Olympic athlete, as well as the thoughtful sustainability-focused processes implemented in the production process.
Image Credit: POWERADE
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