The bars include The Buffet Bar and the Scotch Egg Bar, which are both perfect for enjoyment between meals or as a supplemental option for snacking anytime of day. The bars are characterized by their protein-packed recipe to keep the snacker fuller for longer and boast a premium flavor profile that consumers will no doubt enjoy.
Head of Customer Marketing Wayne Greensmith commented on the Fresh Food For Now savory bars saying, “Thanks to a packaging makeover and new ingredients, the bars now have even more appeal to shoppers looking for a snacking hit. Don’t sleep on this launch – with the nostalgia surrounding the format, and the fact there’s nothing quite like it on the market, this tasty twosome will be flying off your fixture.”
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