KFC Canada caters to late-night dining preferences this summer by extending its operational hours at 653 locations across the country. The new initiative, which allows customers to enjoy their fried chicken later into the evening, is supported by a unique promotional campaign developed by AOR Courage.
The KFC Canada campaign boasts the Bolo Ti(m)e — a bespoke modular dial designed to display the varying late-night hours of each KFC location. This creative concept pays homage to the brand’s founder, Colonel Harland Sanders, by incorporating a bolo tie into the design. The promotional materials will include billboards in major Canadian cities.
KFC Canada’s effort to extend service hours and enhance late-night availability aims to meet the needs of those craving their products beyond regular dining times. The campaign’s inventive approach not only informs customers about extended hours but also reinforces KFC’s iconic brand imagery and connection to its legacy.
Image Credit: KFC Canada
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