By using this site, you agree to the Privacy Policy and Terms of Use.
Accept

News Junction

Notification Show More
Font ResizerAa
  • Home
  • World News
    World NewsShow More
    Portuguese PM’s party set to win general election, fall short of majority | Elections News
    Portuguese PM’s party set to win general election, fall short of majority | Elections News
    May 19, 2025
    Pro-EU candidate wins Romanian presidential election rerun — RT World News
    Pro-EU candidate wins Romanian presidential election rerun — RT World News
    May 19, 2025
    Joe Biden diagnosed with prostate cancer
    Joe Biden diagnosed with prostate cancer
    May 19, 2025
    Mark Carney meets Pope Leo XIV after inaugural mass at the Vatican – National
    Mark Carney meets Pope Leo XIV after inaugural mass at the Vatican – National
    May 19, 2025
    ‘Final Destination: Bloodlines’ tops box office while The Weeknd’s movie falters
    ‘Final Destination: Bloodlines’ tops box office while The Weeknd’s movie falters
    May 18, 2025
  • Business
    BusinessShow More
    Ukraine blows up bridges to consolidate its positions in Russia
    Ukraine blows up bridges to consolidate its positions in Russia
    August 18, 2024
    Commentary: AI phones from Google and Apple will erode trust in everything
    Commentary: AI phones from Google and Apple will erode trust in everything
    August 18, 2024
    The most famous Indian Dishes – Insights Success
    The most famous Indian Dishes – Insights Success
    August 18, 2024
    Life on the road as a female long rides cyclist
    Life on the road as a female long rides cyclist
    August 18, 2024
    UK inflation rises to 2.2%
    UK inflation rises to 2.2%
    August 18, 2024
  • Cryptocurrency
    CryptocurrencyShow More
    Dogecoin Price Prediction: How an 11-Year Solar Cycle May Be Driving the Charts
    Dogecoin Price Prediction: How an 11-Year Solar Cycle May Be Driving the Charts
    May 19, 2025
    New Zealand Man Arrested In 5 Million Crypto Scam Probe
    New Zealand Man Arrested In $265 Million Crypto Scam Probe
    May 19, 2025
    BTC Nears Bullish Golden Cross as Moody’s Downgrades U.S., Citing Debt Concerns
    BTC Nears Bullish Golden Cross as Moody’s Downgrades U.S., Citing Debt Concerns
    May 19, 2025
    Ethereum back to K in May? Latest rebound says ETH price ‘still has more gas’
    Ethereum back to $3K in May? Latest rebound says ETH price ‘still has more gas’
    May 18, 2025
    ‘Bitcoin Standard’ author backs funding dev to make spamming Bitcoin costly
    ‘Bitcoin Standard’ author backs funding dev to make spamming Bitcoin costly
    May 18, 2025
  • Technology
    TechnologyShow More
    How to Improve Your Spotify Recommendations
    How to Improve Your Spotify Recommendations
    August 18, 2024
    X says it’s closing operations in Brazil
    X says it’s closing operations in Brazil
    August 18, 2024
    Supermoon set to rise: Top tips for amateur photographers | Science & Tech News
    Supermoon set to rise: Top tips for amateur photographers | Science & Tech News
    August 18, 2024
    Scientists Want to See Videos of Your Cat for a New Study
    Scientists Want to See Videos of Your Cat for a New Study
    August 18, 2024
    OpenAI’s new voice mode let me talk with my phone, not to it
    OpenAI’s new voice mode let me talk with my phone, not to it
    August 18, 2024
  • Entertainment
  • Sports News
  • People
  • Trend
Reading: Public Health Experts Want the Olympics to Drop Its Oldest Sponsor
Share
Font ResizerAa

News Junction

  • World News
  • Business
  • Technology
  • Cryptocurrency
  • Trend
  • Entertainment
Search
  • Recent Headlines in Entertainment, World News, and Cryptocurrency – NewsJunction
  • World News
  • Business
  • Cryptocurrency
  • Technology
  • Entertainment
  • Sports News
  • People
  • Trend
Have an existing account? Sign In
Follow US
News Junction > Blog > Trend > Public Health Experts Want the Olympics to Drop Its Oldest Sponsor
Public Health Experts Want the Olympics to Drop Its Oldest Sponsor
Trend

Public Health Experts Want the Olympics to Drop Its Oldest Sponsor

Published August 7, 2024
Share
5 Min Read
SHARE

Since then, every Summer and Winter Olympics has adopted a strict smoke-free policy and, since 2010, a complete tobacco-free policy. Smoking is not permitted at any Paris 2024 venues except in designated areas—a rule that extends to vaping.

Alcoholic beverage companies are another category of controversial Olympic sponsors, from Molson Brewery at the 1976 Montreal Olympics to Heineken at the 2004 Athens games.

Though the IOC is partnered with AB InBev, the world’s leading brewer, Corona Cero—a zero-alcohol drink—is the global beer sponsor of the Paris Olympics. The Olympic Committee says this highlights both organizations’ “commitment to responsible consumption and a better world.”

Efforts like the Kick Big Soda Out of Sport campaign aren’t coming out of nowhere. In the 2012 London Olympics, Coca-Cola’s sponsorship, which featured various promotional activities focused on youth engagement, faced significant backlash. And in 2021, the company’s sponsorship changed; Coca-Cola now has a joint “Olympic Partner,” or TOP, agreement with Mengniu, a Chinese dairy-product company, that makes them the exclusive non-alcoholic beverage sponsors of the Games. (The TOP programme is the Olympics’ highest level of sponsorship.)

“Coca-Cola gets positively connected with a dairy food company and the ‘health halo’ that comes with that,” says Joe Piggin, senior lecturer in sport Policy at Loughborough University. Therefore, though a joint sponsorship may seem to lessen the significance of Coca-Cola’s funding, strategically this move actually leverages the company’s sponsorship and future longevity.

From 2021 to 2032 (when their contract is up), the joint sponsors will pay an estimated total of $3 billion to the IOC. Coca-Cola’s 14-person athlete roster was revealed in the lead up to the 2024 games. The face of this campaign is this image, in which the athletes hold bottles of Coca-Cola’s drinks. Certain athletes hold full-sugar Coca-Cola itself, which has 53 grams of sugar per 500ml—almost double the recommended daily sugar intake for an adult.

Many of the athletes hold Powerade Original, another of Coca-Cola’s drinks, which contains 5.8 grams of sugar per 600ml bottle, almost 20% of recommended daily intake. (Powerade is also the official drink of the US Olympic team.)

Experts have said that this marketing strategy mirrors Olympians of the past hawking cigarettes. A recent project by the Centre For the Study of Tobacco and Society investigated this, noting that Harold “Dutch” Smith, a high-diving champion, was quoted in a 1935 Saturday Evening Post ad saying “Camels don’t get your wind.”

“If a cigarette company tried to run a commercial on network TV during the Olympics, there would be such an outcry. It [should be] no different for Coca-Cola,” says Lustig. (“The Coca-Cola Company provides a wide range of beverage options that include dairy and juice drinks as well as water, tea, coffee, and sparkling beverages, with many sugar-free options available,” an IOC spokesperson tells WIRED.)

“We urge sports organizations to stop promoting unhealthy food and drink and work with health experts to create a healthier food environment,” Zoe Davies, a nutritionist from Action on Sugar said in a statement issued to WIRED.

Coca-Cola did not respond to WIRED’s request for comment. ”The company has used its front groups to advance the argument that the lack of physical exercise and not its sugary drinks are fueling an obesity crisis,” says researcher Ashka Naik from Corporate Responsibility. However, Coca-Cola has been criticized for its manipulation of science to justify this shifting of blame.

Experts that WIRED spoke with consistently held that Coca-Cola should be the next Olympic sponsor to go; however, they don’t expect this to happen any time soon.

Many experts suggested a shift shouldn’t be left to the organizations themselves. In order to stop sports organizations from “taking money from ultra-processed food companies,” there must be “public policy measures,” says Lustig. “When there are more votes than dollars, that’s when things will change.”

#Public #Health #Experts #Olympics #Drop #Oldest #Sponsor

TAGGED:diabetesDropexpertshealtholdestOlympicspublicpublic healthsponsorsports
Share This Article
Facebook Twitter Pinterest Whatsapp Whatsapp LinkedIn Email Copy Link Print
Share
What do you think?
Love0
Sad0
Happy0
Sleepy0
Angry0
Dead0
Wink0
Previous Article Bangladesh Nobel winner Yunus ready to lead after Hasina flees Bangladesh Nobel winner Yunus ready to lead after Hasina flees
Next Article Holly Willoughby is RETURNING to ITV for revival of iconic 90s game show with old sidekick Stephen Mulhern – 10 months after quitting This Morning Holly Willoughby is RETURNING to ITV for revival of iconic 90s game show with old sidekick Stephen Mulhern – 10 months after quitting This Morning
- Advertisement -

Latest Post

Portuguese PM’s party set to win general election, fall short of majority | Elections News
Portuguese PM’s party set to win general election, fall short of majority | Elections News
World News
Dogecoin Price Prediction: How an 11-Year Solar Cycle May Be Driving the Charts
Dogecoin Price Prediction: How an 11-Year Solar Cycle May Be Driving the Charts
Cryptocurrency
Pro-EU candidate wins Romanian presidential election rerun — RT World News
Pro-EU candidate wins Romanian presidential election rerun — RT World News
World News
New Zealand Man Arrested In 5 Million Crypto Scam Probe
New Zealand Man Arrested In $265 Million Crypto Scam Probe
Cryptocurrency
Joe Biden diagnosed with prostate cancer
Joe Biden diagnosed with prostate cancer
World News
BTC Nears Bullish Golden Cross as Moody’s Downgrades U.S., Citing Debt Concerns
BTC Nears Bullish Golden Cross as Moody’s Downgrades U.S., Citing Debt Concerns
Cryptocurrency
- Advertisement -

You Might Also Like

Microsoft Surface Pro 9 tablet with i7-1255U, 16GB RAM and 120Hz touchscreen gets 25% discount
Trend

Microsoft Surface Pro 9 tablet with i7-1255U, 16GB RAM and 120Hz touchscreen gets 25% discount

August 18, 2023
Reformed Yogurt Packagings : nomadic greiner packaging
Trend

Reformed Yogurt Packagings : nomadic greiner packaging

June 26, 2024
Milky Lip Oil Shades : juicy glass lip oil
Trend

Milky Lip Oil Shades : juicy glass lip oil

August 16, 2024
Pared-Back Coffee Interiors : blue bottle coffee shop
Trend

Pared-Back Coffee Interiors : blue bottle coffee shop

August 22, 2023

About Us

NEWS JUNCTION (NewsJunction.xyz) Your trusted destination for global news. Stay informed with our timely and accurate reporting on diverse topics, including politics, technology, science, entertainment, sports, and more. Count on us for unbiased and reliable updates at your fingertips.

Quick Link

  • About
  • Disclaimer
  • Privacy Policy
  • Terms of Use
  • Contact

Top Categories

  • World News
  • Business
  • Technology
  • Entertainment
  • Cryptocurrency
  • Sports News
  • Trend
  • People

Subscribe

Subscribe to our newsletter to get our newest articles instantly!

    © 2023 News Junction.
    • Blog
    • Advertise
    • Contact
    Welcome Back!

    Sign in to your account

    Username or Email Address
    Password

    Lost your password?