Joico’s Defy Damage Detox Shampoo is set to launch in August 2024. This product targets common hair issues such as product buildup, hard water residue, and trace minerals, all while maintaining color safety. Its formulation includes a bio-based chelator and activated charcoal, which aim to cleanse deeply without stripping moisture from the hair.
The shampoo’s unique ingredients contribute vitamins and hydration, while activated charcoal helps absorb impurities. The inclusion of Vegan Smart Release® Technology enhances hair strength by mimicking natural hair proteins. The product is cruelty-free and does not contain parabens or sulfates, aligning with the preferences of conscious consumers.
Potential buyers may be drawn to the Joico Defy Damage Detox Shampoo’s dual action, which delivers deep cleansing alongside nurturing benefits.
Image Credit: Joico
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