The pastry is reported to be 73-times larger than the brand’s original Pop-Tarts toaster pastry and will thus serve up to 73 partygoers with its oversized format. The pastry features the signature golden crust that’s filled with the classic strawberry-flavored filling before being frosted and covered with sprinkles. The pastry is being offered in limited quantities in Los Angeles, New York City and Chicago starting August 7, 2024 for $60 in celebration of the 60th birthday of Pop-Tarts.
Senior Director of Marketing Heidi Ray spoke on the Pop-Tarts Party Pastry saying, “If you’re one of our fans that misses the nostalgia of childhood summers when you could practically smell the freedom in the air, the Pop-Tarts Party Pastry is for you. For over 60 years, Pop-Tarts has been dedicated to making moments Crazy Good, so if you are celebrating an everyday small moment or a major life event, the Pop-Tarts Party Pastry will bring the energy of summers past into moments that matter most to you today.”
Image Credit: Kellanova
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