Nature-Inspired Jelly Candies : New Fruit-tella Jellies

These new Fruit-tella Jellies candies are being launched by the brand as an expansion of its Curiosities lineup to provide consumers with a sweet, whimsical option for satisfying cravings.

The products come in two options including In the Garden and Out at Night, which are each inspired by nature settings with shapes that call to mind each scenario. In the Grand features butterflies, caterpillars and bees in lemon, strawberry and apple flavors, while Out at Night has owl, spider and bat shapes in blackberry, orange and apple flavors. The candies are making their debut this month in 110-gram handing bags priced at £1.50 each.

Junior Brand Manager Victoria Gibson spoke on the new Fruit-tella Jellies saying, “After Fruit-tella Jellies were declared Product of the Year following a survey of 8,000 UK consumers, Fruit-tella was eager to create two exciting new world for our beloved fans. Impressive, natural credentials and an engaging digital element will make Fruit-tella Jellies the go-to treat for summer holidays, as well as seasonal Halloween occasions. With our latest innovations, we look forward to creating even more sweet moments for families across the nation to enjoy together.”