Last summer, quarterback Will Levis went viral for putting mayonnaise in his coffee and signed a deal for a lifetime supply of mayonnaise with Hellmann’s, and one year later, the pair dropped the world’s first parfum de mayonnaise, Will Levis No. 8. As Levis says, “I’ve eaten mayo, drank mayo, and now I can smell like mayo.”
The novel fragrance captures the scent of the brand’s beloved condiment with a scent profile that promises “bold, savory notes of tart, mayonnaise accord, musk and vanilla with coffee undertones.” This on-brand scent is arriving just ahead of football season and fans can pick up the unconventional fragrance for just $8, while supplies last. The 30ml bottle’s coloring references Hellmann’s blue, and otherwise resembles timeless, sleek and sophisticated fragrance packaging for men.
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