To address the challenges of enjoying ice cream in high summer temperatures, Baskin-Robbins has introduced a special promotion called ‘Melt Insurance.’ On August 14, 2024, the company offered a free single scoop of ice cream to customers whose ice cream melts, regardless of where it was purchased. Participants needed to download the BR App, create an account, and use the promo code MELT at checkout to claim their free scoop through the Melt Insurance plan.
This promotion offers a unique solution to the common problem of ice cream melting in the heat. It provides a no-cost opportunity for ice cream lovers to enjoy a refreshing treat, encouraging engagement with the brand’s app and boosting customer satisfaction. The absence of proof requirements makes it an accessible and hassle-free offer.
Image Credit: Baskin-Robbins
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