Through the Ice Cream Truck Tour, Liquid I.V.® called attention to its two new hydration flavors — the Hydration Multiplier® Popsicle® Firecracker and the Hydration Multiplier® Sugar-Free Rainbow Sherbet. The initiative ties into summer nostalgia by offering these new flavors in a fun, ice cream-themed format, and is part of the brand’s #LIVForSummer campaign.
Consumers might be attracted to this campaign due to its combination of popular summer treats with hydration benefits. The presence of well-known influencers and the use of nostalgic flavors aim to generate excitement and interest. Additionally, the Ice Cream Truck Tour includes exclusive offers, such as custom t-shirts for the first 500 guests at each location, and collaborations with VSCO for special photo presets.
Image Credit: Liquid I.V.®
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