IKEA launched a playful campaign that shows off its UTSÅDD collection which displays pet owners taking over their pet’s spaces. This is dreamed up by ad agency Memeac Oglivy specifically for Al-Futtaim IKEA and it highlights humans reclaiming their pet’s items.
They are curled up in dog beds or drinking water from their food bowls, dubbing this campaign ‘Time to Take What’d Theirs.’ This is a twist on the pet-focused campaigns that are usually done but switch their roles. The UTSÅDD collection is comprised of a wide range of items including bowls, toys, and beds — all of which have been crafted to pay mind to both pets and their owners. To ensure this, IKEA worked with pet experts and vets to create durable and practical designs.
Image Credit: Memac Oglivy
#Humorous #Pet #Furniture #Campaigns #UTSÅDD
