By using this site, you agree to the Privacy Policy and Terms of Use.
Accept

News Junction

Notification Show More
Font ResizerAa
  • Home
  • World News
    World NewsShow More
    Where in the world are babies at the lowest risk of dying?
    Where in the world are babies at the lowest risk of dying?
    May 13, 2025
    Philippine president’s allies on course for most available Senate seats in election 
    Philippine president’s allies on course for most available Senate seats in election 
    May 12, 2025
    Zelenskyy agrees to meet Putin
    Zelenskyy agrees to meet Putin
    May 12, 2025
    Pope Leo calls for end to polarising ‘war of words’ in address to media | World News
    Pope Leo calls for end to polarising ‘war of words’ in address to media | World News
    May 12, 2025
    Assessing Putin and the ‘Axis of Authoritarians’
    Assessing Putin and the ‘Axis of Authoritarians’
    May 12, 2025
  • Business
    BusinessShow More
    Ukraine blows up bridges to consolidate its positions in Russia
    Ukraine blows up bridges to consolidate its positions in Russia
    August 18, 2024
    Commentary: AI phones from Google and Apple will erode trust in everything
    Commentary: AI phones from Google and Apple will erode trust in everything
    August 18, 2024
    The most famous Indian Dishes – Insights Success
    The most famous Indian Dishes – Insights Success
    August 18, 2024
    Life on the road as a female long rides cyclist
    Life on the road as a female long rides cyclist
    August 18, 2024
    UK inflation rises to 2.2%
    UK inflation rises to 2.2%
    August 18, 2024
  • Cryptocurrency
    CryptocurrencyShow More
    Quantum computing a risk to Bitcoin network: Blackrock
    Quantum computing a risk to Bitcoin network: Blackrock
    May 13, 2025
    Will Bitcoin hodlers be the reason more countries adopt wealth taxes?
    Will Bitcoin hodlers be the reason more countries adopt wealth taxes?
    May 13, 2025
    Is VET poised for a 300% surge?
    Is VET poised for a 300% surge?
    May 12, 2025
    Cardano bulls set eyes on  as institutional adoption grows amid BTC integration
    Cardano bulls set eyes on $1 as institutional adoption grows amid BTC integration
    May 12, 2025
    Sonic Labs Announces M Token Sale to Galaxy for U.S. Expansion
    Sonic Labs Announces $10M Token Sale to Galaxy for U.S. Expansion
    May 12, 2025
  • Technology
    TechnologyShow More
    How to Improve Your Spotify Recommendations
    How to Improve Your Spotify Recommendations
    August 18, 2024
    X says it’s closing operations in Brazil
    X says it’s closing operations in Brazil
    August 18, 2024
    Supermoon set to rise: Top tips for amateur photographers | Science & Tech News
    Supermoon set to rise: Top tips for amateur photographers | Science & Tech News
    August 18, 2024
    Scientists Want to See Videos of Your Cat for a New Study
    Scientists Want to See Videos of Your Cat for a New Study
    August 18, 2024
    OpenAI’s new voice mode let me talk with my phone, not to it
    OpenAI’s new voice mode let me talk with my phone, not to it
    August 18, 2024
  • Entertainment
  • Sports News
  • People
  • Trend
Reading: Generative AI Has a ‘Shoplifting’ Problem. This Startup CEO Has a Plan to Fix It
Share
Font ResizerAa

News Junction

  • World News
  • Business
  • Technology
  • Cryptocurrency
  • Trend
  • Entertainment
Search
  • Recent Headlines in Entertainment, World News, and Cryptocurrency – NewsJunction
  • World News
  • Business
  • Cryptocurrency
  • Technology
  • Entertainment
  • Sports News
  • People
  • Trend
Have an existing account? Sign In
Follow US
News Junction > Blog > Trend > Generative AI Has a ‘Shoplifting’ Problem. This Startup CEO Has a Plan to Fix It
Generative AI Has a ‘Shoplifting’ Problem. This Startup CEO Has a Plan to Fix It
Trend

Generative AI Has a ‘Shoplifting’ Problem. This Startup CEO Has a Plan to Fix It

Published August 11, 2024
Share
4 Min Read
SHARE

Bill Gross made his name in the tech world in the 1990s, when he came up with a novel way for search engines to make money on advertising. Under his pricing scheme, advertisers would pay when people clicked on their ads. Now, the “pay-per-click” guy has founded a startup called ProRata, which has an audacious, possibly pie-in-the-sky business model: “AI pay-per-use.”

Gross, who is CEO of the Pasadena, California, company, doesn’t mince words about the generative AI industry. “It’s stealing,” he says. “They’re shoplifting and laundering the world’s knowledge to their benefit.”

AI companies often argue that they need vast troves of data to create cutting-edge generative tools and that scraping data from the internet, whether it’s text from websites, video or captions from YouTube, or books pilfered from pirate libraries, is legally allowed. Gross doesn’t buy that argument. “I think it’s bullshit,” he says.

So do plenty of media executives, artists, writers, musicians, and other rights-holders who are pushing back—it’s hard to keep up with the constant flurry of copyright lawsuits filed against AI companies, alleging that the way they operate amounts to theft.

But Gross thinks ProRata offers a solution that beats legal battles. “To make it fair—that’s what I’m trying to do,” he says. “I don’t think this should be solved by lawsuits.”

His company aims to arrange revenue-sharing deals so publishers and individuals get paid when AI companies use their work. Gross explains it like this: “We can take the output of generative AI, whether it’s text or an image or music or a movie, and break it down into the components, to figure out where they came from, and then give a percentage attribution to each copyright holder, and then pay them accordingly.” ProRata has filed patent applications for the algorithms it created to assign attribution and make the appropriate payments.

This week, the company, which has raised $25 million, launched with a number of big-name partners, including Universal Music Group, the Financial Times, The Atlantic, and media company Axel Springer. In addition, it has made deals with authors with large followings, including Tony Robbins, Neal Postman, and Scott Galloway. (It has also partnered with former White House communications director Anthony Scaramucci.)

Even journalism professor Jeff Jarvis, who believes scraping the web for AI training is fair use, has signed on. He tells WIRED that it’s smart for people in the news industry to band together to get AI companies access to “credible and current information” to include in their output. “I hope that ProRata might open discussion for what could turn into APIs [application programming interfaces] for various content,” he says.

Following the company’s initial announcement, Gross says he had a deluge of messages from other companies asking to sign up, including a text from Time CEO Jessica Sibley. ProRata secured a deal with Time, the publisher confirmed to WIRED. He plans to pursue agreements with high-profile YouTubers and other individual online stars.

The key word here is “plans.” The company is still in its very early days, and Gross is talking a big game. As a proof of concept, ProRata is launching its own subscription chatbot-style search engine in October. Unlike other AI search products, ProRata’s search tool will exclusively use licensed data. There’s nothing scraped using a web crawler. “Nothing from Reddit,” he says.

#Generative #Shoplifting #Problem #Startup #CEO #Plan #Fix

TAGGED:algorithmsArtificial intelligenceCEOcopyrightfixgenerativeMediaplanproblemshopliftingstartup
Share This Article
Facebook Twitter Pinterest Whatsapp Whatsapp LinkedIn Email Copy Link Print
Share
What do you think?
Love0
Sad0
Happy0
Sleepy0
Angry0
Dead0
Wink0
Previous Article Zelenskyy acknowledges Ukraine’s invasion of Russia’s Kursk region for first time | World News Zelenskyy acknowledges Ukraine’s invasion of Russia’s Kursk region for first time | World News
Next Article Inside Donald Trump’s worst three weeks of the 2024 US election campaign Inside Donald Trump’s worst three weeks of the 2024 US election campaign
- Advertisement -

Latest Post

Quantum computing a risk to Bitcoin network: Blackrock
Quantum computing a risk to Bitcoin network: Blackrock
Cryptocurrency
Where in the world are babies at the lowest risk of dying?
Where in the world are babies at the lowest risk of dying?
World News
Will Bitcoin hodlers be the reason more countries adopt wealth taxes?
Will Bitcoin hodlers be the reason more countries adopt wealth taxes?
Cryptocurrency
Philippine president’s allies on course for most available Senate seats in election 
Philippine president’s allies on course for most available Senate seats in election 
World News
Is VET poised for a 300% surge?
Is VET poised for a 300% surge?
Cryptocurrency
Cardano bulls set eyes on  as institutional adoption grows amid BTC integration
Cardano bulls set eyes on $1 as institutional adoption grows amid BTC integration
Cryptocurrency
- Advertisement -

You Might Also Like

The View From the Center of the World’s Myopia Epidemic
Trend

The View From the Center of the World’s Myopia Epidemic

August 22, 2023
Israel’s Tech Companies Are Fighting Netanyahu—or Leaving the Startup Nation
| WIRED
Trend

Israel’s Tech Companies Are Fighting Netanyahu—or Leaving the Startup Nation | WIRED

July 27, 2023
New QD-OLED gaming monitors rumoured to be launching next year with 27-inch and 4K panels
Trend

New QD-OLED gaming monitors rumoured to be launching next year with 27-inch and 4K panels

February 2, 2024
Memory Support Dietary Supplements : Medterra Elite Memory
Trend

Memory Support Dietary Supplements : Medterra Elite Memory

August 16, 2023

About Us

NEWS JUNCTION (NewsJunction.xyz) Your trusted destination for global news. Stay informed with our timely and accurate reporting on diverse topics, including politics, technology, science, entertainment, sports, and more. Count on us for unbiased and reliable updates at your fingertips.

Quick Link

  • About
  • Disclaimer
  • Privacy Policy
  • Terms of Use
  • Contact

Top Categories

  • World News
  • Business
  • Technology
  • Entertainment
  • Cryptocurrency
  • Sports News
  • Trend
  • People

Subscribe

Subscribe to our newsletter to get our newest articles instantly!

    © 2023 News Junction.
    • Blog
    • Advertise
    • Contact
    Welcome Back!

    Sign in to your account

    Username or Email Address
    Password

    Lost your password?