Campaign films have seen a surge in popularity in the high-end luxury fashion sector as brands orchestrate extravagant and attention-capturing sets that highlight the craftsmanship and elegance of their offerings. The Boucheron Carte Blanche Or Bleu High Jewelry Collection, directed by Claire Choisne, is no exception.
Boucheron’s campaign film is a striking exploration of the beauty and power of water. The visual aesthetic draws inspiration from the raw and dynamic landscapes of Iceland. This collection is comprised of 26 intricate pieces that capture the essence of water in various forms — from the cascading force of waterfalls to the icy stillness of glaciers.
The collection is not just a celebration of nature but also a testament to the artistry involved in high jewelry making. The collaboration with artists like Jan Erik Waider, who documented the Icelandic landscapes that inspired the collection, further enriches the narrative of the capsule.
Image Credit: Boucheron
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