Guild Esports, a UK-based esports organization, has entered into a partnership with Inspecs Ltd., a designer and manufacturer of eyewear. As part of this agreement, Inspecs Ltd.‘s REGEN brand will become the official eyewear partner of Guild Esports. The collaboration will involve various promotional activities, including featuring REGEN products in social media content and behind-the-scenes videos of Guild Esports’ rosters. Additionally, the REGEN logo will be displayed on the jerseys of Guild Esports’ teams, starting with the Apex Legends roster competing at the Esports World Cup in Riyadh, Saudi Arabia.
This partnership aligns with a broader trend of eyewear brands entering the esports industry. The financial terms of the deal have not been disclosed, but it is noted that the contract value is payable in cash. Guild Esports’ CEO, Jasmine Skee, emphasized the importance of providing high-quality equipment for their players to compete at the highest levels. This partnership comes at a critical time for Guild Esports, as the organization is exploring various financial solutions following a strategic review.
Image Credit: Guild Esports, Inspecs
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