Edgy Futuristic Activations : Oakley Exoplanetary Bunker

This summer, the Palais Brongniart in Paris has been meticulously reimagined as the Oakley Exoplanetary Bunker, showcasing a unique edgy, and futuristic design. This innovative space provides an immersive experience into Oakley’s nearly five decades of history, current advancements, and future aspirations.

Visitors to the Exoplanetary Bunker can engage with various themed areas, including The Oakley Muzm, the Innovation Area, the Shiftwave Experience, the Lens Cut Bar, and the exclusive Future Genesis Room. The Future Genesis Room, a “top-secret section with restricted access,” offers a confidential glimpse into Oakley’s forthcoming innovations and strategic vision, maintaining a ‘no phones allowed policy’ to safeguard proprietary information.

The venue also features a spacious auditorium where Team Oakley athletes and other guests can relax and enjoy amenities such as food, game viewing, and entertainment, with the ambiance enhanced by a live DJ. The Oakley Exoplanetary Bunker is “open from July 26 to August 11 and is available exclusively to credentialed guests.”

Image Credit: Retail Focus / The Oakley