Customizable Retail Experiences : Personalized Offerings

M&M’S® has introduced a range of personalized offerings aimed at enhancing special occasions like family vacations and weddings. These offerings are available both online at MMS.com and in the brand’s physical retail stores.

For families, M&M’S® offers customizable souvenirs that can serve as mementos from their trips. For example, visitors to the M&M’S store in Times Square, New York, can engage with interactive stations such as the M&M’S Mood Analyzer and access exclusive color blends and flavors. The Las Vegas store, another key location, continues to be a major attraction with its four floors of photo opportunities and city-themed M&M’S products.

For couples planning their wedding, M&M’S® provides a variety of personalized offerings designed to add a sweet touch to celebrations. The brand offers products like customizable M&M’S® in over 20 colors, which can be printed with names, dates, or even photos. Popular wedding-related items include “Just Married” favor tins and wedding ring party favors

Image Credit: M&M’S