Guild Esports, in collaboration with telecommunications company Sky, has launched a new custom-built map in Fortnite called ‘Sky City.’ This map was developed by Guild Studios, the production and creative service division of Guild Esports, with support from gaming studio UMI Games. The launch of Sky City is part of a broader marketing campaign that includes a series of live-stream events known as the ‘Speed Showdown.’ During these events, players will have the opportunity to compete alongside popular content creators and participate in various challenges. Winners of these challenges will receive prizes from Sky Broadband.
The Sky City map aims to provide an innovative gaming environment and reinforce Guild Esports’ position as a leading creator of such environments. The map’s launch is also intended to offer authentic brand experiences to active and engaged users. The collaboration between Guild Esports and Sky highlights the ongoing trend of using popular gaming platforms like Fortnite for marketing initiatives. This partnership follows a series of similar projects by other brands, demonstrating the growing importance of gaming and esports in digital marketing strategies.
Image Credit: Sky, Guild Esports
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