The Gillette P1 Program is a collaborative initiative between Gillette and Xbox, designed to engage the gaming and racing communities through integrated experiences and custom in-game content. This program, launched in partnership with Forza Motorsport, offers gamers the opportunity to unlock a 30-day Xbox Game Pass Ultimate membership with the purchase of a GilletteLabs razor. Additionally, players can access bespoke in-game content, including a rivals event and a racing suit with a helmet. The program also features tutorial videos from expert drivers and influencers, aimed at helping gamers sharpen their skills on the racetrack.
The Gillette P1 Program includes a unique gaming event within Forza Motorsport, challenging players to achieve their best lap times. Expert gamers provide tips and tricks through the Gillette P1 Program Tutorials to assist participants in improving their performance. Fans can submit their timed laps for a chance to win prizes. To further engage the global gaming community, the Gillette Gaming Alliance, a team of streamers representing the brand, hosts live streams of the “Gillette Rivals” event and P1 Program Tutorials. This partnership aims to connect with millions of gaming fans worldwide, offering new experiences and innovative solutions throughout the year.
Image Credit: Xbox, Gilette
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