Hilco Sweets has joined forces with Impact Confections to expand on its existing range of Warheads candies, while also working once again with Kraft Heinz on a new Kool-Aid-themed candy product. The products include the Warheads Mega Sour Booms alongside the Kool-Aid Fruity Chews, which both come packaged in 5.5-ounce peg bags and crafted with a flavorful candy snacking experience. The products are making their retail debut now and include three fruit-forward flavors in the Kool-Aid option, while the Warheads candy comes with four flavors in each pouch.
Director of National Sales Jeff Greenwald commented on the new products from Hilco Sweets saying, “The demand was there for larger bags, as the dusted panned candy chews are so popular, so we are pleased to announce these new options to the consumer.”
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