The July 2024 branding round-up shines a light on various marketing activations across industries — from U Beauty’s partnership with influencer Tinx which results in the Rom Com shade for the Plasma Lip Compound to Kroma’s Super Granola modern packaging aesthetic.
The July 2024 branding list also spotlights many companies making statements, as well. Madre Natura, for example, presented The Last Season Collection at Australian Fashion Week 2024. The move positions the brand as an ecologically conscious entity that is willing to challenge conventional runway norms. Biossance, on the other hand, supported ocean conservation with a limited release of its popular Squalane + Copper Peptide Plumping Serum.
Finally, some brands embrace a cheeky demeanor in the July 2024 branding round-up — Ruffles and KFC collaborated on a special cold plunge tub in the shape of an iconic KFC bucket and a clip-on accessory for the Ruffles Double Crunch KFC Zinger-flavored potato chips.
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