Neopets, the virtual pet game and franchise, is celebrating its 25th anniversary with a series of new collaborations and initiatives aimed at revitalizing the brand. Among the notable developments is the launch of a new plushy line in partnership with PhatMojo, which will debut at San Diego Comic-Con before becoming available in retail stores. Additionally, Neopets has introduced a new tabletop role-playing game in collaboration with Geekify. This game features a dice-driven d20-based system, allowing players to explore the world of Neopia, complete quests, and interact with over 50 species.
In addition to these product launches, Neopets has been actively engaging with its community through various strategic licensing partnerships and fan-led projects. The company has also seen a significant increase in monthly active users, attributed to its efforts to attract new generations of players. These initiatives are part of a broader strategy to enhance brand loyalty and drive new revenue peaks, marking a significant milestone in the franchise’s history.
Image Credit: Neopets
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