The product lineup includes the Loaded Nuggets, Ultimate Nuggets and Mini Nuggets, which are each crafted with the brand’s high-quality chicken. The Loaded Nuggets come in Cheesy Jalapeño and Chicken Pot Pie varieties, while the Ultimate Nuggets are characterized by their extra-crispy, ultra-flavorful profile. Finally, the Mini Nuggets are targeted towards snacking occasions and. come in Original, Buttery and Zesty Ranch flavors.
President Prepared Foods and CMO Sergio Nahuz spoke on the new Pilgrim’s Nuggets saying, “Today’s consumer does not want to eat boring chicken, but the lack of variety in the frozen chicken aisle has left them with dry, bland, and forgettable options. At Pilgrim’s, we’re combatting chicken monotony by reimagining what chicken nuggets can be,” “Our new brand is bold and imaginative with nuggets that put taste at the forefront, because we’re not chicken about chicken.”
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