Dairy Queen and Ashlee Simpson-Ross have announced a partnership that sees the singer teaming up with the ice cream treat brand to pay homage to a classic flavor of its signature Blizzard treat.
The campaign centers around the Brownie Batter Blizzard that was first debuted in 2004, which is also the year Simpson-Ross released her debut album Autobiography. The partnership sees Simpson-Ross reminiscing on the time period’s iconic music and fashion, but also the Blizzard treat that’s heading back to participating locations for the summer. The brand will also be bringing back the Frosted Animal Cookie Blizzard to the delight of kids and adults alike.
The Dairy Queen and Ashlee Simpson-Ross campaign continues the recent surge in Millennial-targeted nostalgia marketing as brands play on consumer longing for simpler times from their youth.
Image Credit: Dairy Queen
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