Sporty Ice Cream-Themed Activations : Häagen-Dazs Flavour Club

The Häagen-Dazs Flavour Club is a new experiential marketing campaign from the brand that’s heading to the UK to provide consumers with an alternative form of entertainment outside of sports. The activation is headed to London, Manchester and Edinburgh where consumers can enjoy an array of treats including Häagen-Dazs Bites, purchase some limited-edition gear and partake entertainment including dancing and more. The campaign will be further supported with social media activity alongside local targeted out-of-home (OOH) marketing across the UK.

Head of Brand Nicole Whelan spoke on the Häagen-Dazs Flavour Club saying, “We are thrilled to launch the Häagen-Dazs Flavour Club across the UK this summer to offer Brits some fun in the sun, as we know sport isn’t everyone’s flavour. Our goal is to create a sanctuary of indulgence for those who want to escape the sports frenzy and simply enjoy the finer things in life. The Häagen-Dazs Flavour Club is all about celebrating the nation’s passion for ice cream, creating a team that everyone can back, whilst bringing people together to create unforgettable summer memories.”