Following the introduction of Instacart-powered Google Shopping Ads, the leading online grocery platform is extending its first-party retail media data to YouTube, offering viewers newfound convenience with shoppable YouTube ads and same-day deliveries. Clorox and Publicis Media are among the first Instacart partners to pilot these new shoppable ads on YouTube, leveraging Instacart’s first-party data to identify and reach high-intent consumers.
Viewers can click directly from a YouTube ad to an Instacart product page, and purchase the featured items for a seamless, same-day delivery experience.
According to a recent Google/TalkShoppe study, YouTube is the number one platform consumers use to research products and make purchase decisions. “Today’s announcement marks an important next step to make grocery shopping effortless by helping consumers more easily go from discovery to purchase,” says Fidji Simo, CEO and Chair of Instacart.
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